Look for the Label

Each fall, as Utah Athletics launches another exciting season, concern regarding unlicensed merchandise grows. Football and tailgating historically have been a breeding ground for counterfeit Utah product. As a supporter of the University of Utah and Utah Athletics, we need your help to change this trend!

Why does this matter? There are many reasons.

We ENCOURAGE entrepreneurs to legally produce merchandise bearing Utah marks! We have systems in place to assist individuals and businesses through the licensing process.

So how do you tell if the product is licensed or not?

Our friend, Swoop has volunteered to help teach our fans via this video about unlicensed merchandise.

Click here to watch Swoop's video Clip

Please help! Don’t purchase unlicensed merchandise, and if you find it, please call our Trademarks & Licensing Director, Brett Eden at 801-581-8298. Last, but not least, if you have an idea for a shirt or have a tailgate group that wants a shirt please call Brett- he will help get your idea created through a licensed vendor.

Help us “Look for the Label” and become a strong national brand as we enter the “Pac 12 era” at the University of Utah.

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